Our Vision

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We seek to be the most admired Beverage Company in the region. To bring enjoyment and refreshment to our consumers by nurturing our brands and growing our business sustainably for the betterment of our employees and communities.

Our Mission

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To bring enjoyment and refreshment to our customers by nurturing our brands and our business sustainably for the betterment of our employees and communities. We value the accountability of our people, teamwork, our local communities, our consumers, and our reputation. This means that together we can prosper, creating a thriving, sociable, resilient, cleaner, and productive world.

 

Our Core Values

OUR PEOPLE ARE OUR ENDURING ADVANTAGE
  • The calibre and commitment of our people set us apart.
  • We are a diverse and dynamic team.
    We select and develop people for the long term.
  • Performance is what counts.
  • Health and Safety issues receive priority attention.
ACCOUNTABILITY IS CLEAR AND PERSONAL
  • We favour decentralized management and a practical maximum of local autonomy
  • Goals and objectives are aligned and clearly articulated.
  • We prize both intellectual rigour and passion for our work.
  • We are honest about performance.
  • We require and enable self-management.
WE WORK AND WIN IN TEAMS
  • We actively develop and share knowledge within the Group.
  • We foster trust and integrity in internal relationships.
  • We encourage camaraderie and a sense of fun.
WE UNDERSTAND AND RESPECT OUR CUSTOMERS AND CONSUMERS
  • We favour decentralised management and a practical maximum of local autonomy.
  •  Goals and objectives are aligned and clearly articulated.
  •  We prize both intellectual rigour and passion for our work.
  •  We are honest about performance.
  •  We require and enable selfmanagement.
OUR REPUTATION IS INDIVISIBLE
  • Our reputation relies on the actions and statements of every employee.
  • We build our reputation for the long term.
  • We are fair and ethical in all our dealings.
WE DO OUR BEST FOR OUR LOCAL COMMUNITIES
  • We consciously balance local and group interests.
  • We benefit the local communities in which we operate.
  • We endeavour to conduct our business in an environmentally sustainable manner.