CREATING SAFER ROADS FOR OUR PEOPLE AND LOCAL COMMUNITIES
At Delta we are committed to doing our part to improve the communities where we live and work and improving road safety is a key pillar of that commitment. Road safety is a deeply personal issue for us our 7,000 employees and their families travel the world’s roadways every day. We have a fleet compliment of 250 heavy vehicles, 600 light motor vehicles and this travel +- 10,000,000 kms every year – so reducing road safety risks is a top priority.
We are aligned with the UN SDG’s ambitious target of halving the global number of deaths and injuries from road traffic crashes by 2030. We recognize that most underlying road safety risk factors are ultimately within human control. Collective action to address these factors is critical to achieving the SDG target – and we believe the private sector industry has an important role to play.
Impaired driving is a key road safety risk factor we address. Eliminating drinking and driving is essential to our smart drinking commitments and our company’s dream of creating a better world. We believe that driving and drinking should never mix, so we support strict Blood Alcohol Content (BAC) limits and enforcement measures.
Since 2017, we have expanded our Road Safety program, “Taming the Traffic Jungle,” in partnership with the Traffic Safety Council. We have distributed over 650,000 fliers nationwide, especially during holidays.
Our partnership with the Traffic Safety Council of Zimbabwe includes the #DontDrive&Drink initiative, featuring car stickers and keyholder ads with the message: “Stay Alive” and “Cheers to Designated Drivers.”
We actively support the UN goal to reduce road traffic fatalities by 50% by 2030 and continue working with TSCZ, ZABMA, government, and local partners on road safety intervention programs.
We ran the designated driver campaign successfully and used 3 key musical events in partnership with ZIMPACT We intensified our Respect the Road campaign which is aimed at equipping our heavy and light motor vehicle drivers to deal with hazards encountered behind the wheel, to keep them safer and contribute to overall road safety
We commissioned a section of The Fairbridge road that we constructed in 2018. The project was necessitated by the need to reduce road traffic accidents around the area. The cost of the project was US$260,000.
